Earlier this year, Snoop Dogg announced his partnership with Canopy Growth Corp., a publicly-traded Canadian marijuana company. Since then, the stock’s value has grown 84 percent.
A subsidiary company of Canopy Growth Corp., Tweed Inc., will offer varieties branded under Leafs by Snoop beginning in October, according to Bloomberg. Leafs by Snoop products are also sold in Colorado. Development of additional products for both markets, Canadian and American, are continuing.
President of Tweed, Mark Zekulin, said, “Snoop is much more than an artist, entertainer and entrepreneur. He’s also one of the most trusted voices in cannabis the world over. We’re welcoming a cannabis culture icon into the Canadian industry.”
Canopy was the first marijuana producer to be included on a major North American stock exchange. CEO of Canopy, Bruce Linton, hopes that the plans for expansion lead the company to international status.
Canada is taking small strides in working toward full marijuana legalization. Prime Minister Justin Trudeau plans to obtain a report in November with recommendations to move toward full legalization.
Snoop Dogg said, “What started for me in the 90s in Cali now has a home in places like Colorado, where real progress is being made.”